BAM Cinemas, 2023-Present
150,000 people come see movies at BAM every year
Video:
Aisles and Isles: Films in the Library
Trick or Treat: Halloween at the Movies
BAMkids Film Festival 2024
The Paranoid Style in American Cinema
Cinema, Surrealism, and Marxism
Intimate Epics
Print:
Strategy
Problem:
Post-COVID, people have been slow to come back to the movies. To bounce back from the pandemic slump, we needed to remind our market that great cinema is not just something to consume at home but a place-based community to be activelely a part of.
Solution:
Convey that the BAMfilm subrand embodies elevated taste but is not a luxury good. Neither exclusive nor erudite, BAMfilm is for everyone with a penchant for creative adventure.
By highlighting our unique programs, leveraging relationships with world-renowned filmmakers, and focussing on value-adding live elements (celebrity appearances, panel discussions, director Q&As, etc.), BAM stands apart, offering movie theater experiences you can’t find anywhere else.
Results:
- 105% revenue growth from 2021 to 2024
- 63% open rate for weekly newsletter
- Increased exclusive collaborations with major brands like A24, Mubi, Neon, and New York Film Festival
CD: Andrew Sloat
Designers: Kim Lum & Kayla Battle
Video Editor: Joey Barglowski