BAM Cinemas, 2023-Present
150,000 people come see movies at BAM
365 days a year...
Role: Copywriter
and it’s my job to write about all of it!
Problem
Post-COVID, people have been slow to come back to the movies. To bounce back from the pandemic slump, we needed to remind our market that great cinema is not just something to consume at home but a place-based community to be activelely a part of.
Solution
Convey that the BAMfilm subrand embodies elevated taste but is not a luxury good. Neither exclusive nor erudite, BAMfilm is for everyone with a penchant for creative adventure.
Results
- 105% revenue growth from 2021 to 2024
- 63% open rate for weekly newsletter
- Increased exclusive collaborations with major brands like A24, Mubi, Neon, and New York Film Festival
Trailers for Film Series
Aisles and Aisles: Films in the Library
Halloween Series
The Paranoid Style in American Cinema
Cinema, Surrealism, and Marxism
Intimate Epics
Monthly Print Brochures
CD: Andrew Sloat
Designers: Kim Lum & Kayla Battle
Video Editor: Joey Barglowski