A Streetcar Named Desire
Turning an 80 year-old play into New York City’s hottest ticket
Role: Copywriter
Problem
NYC’s spring theater season is crowded, and most people who are willing to pay a premium price for a ticket would rather see something on Broadway.
In order to make this production cut through, we needed powerhouse creative to convey not only that this is the one to see but that the most cutting-edge theater in New York is happening across the river.
In order to make this production cut through, we needed powerhouse creative to convey not only that this is the one to see but that the most cutting-edge theater in New York is happening across the river.
Solution
Thanks to a whole lot of earned media surrounding one of the show’s stars (Paul Mescal, Patsy Ferran, Anjana Vasan) we were able to stoke the hype about the cast while positioning it as grittier, more real, and more unique than anything on Broadway.
Results
- On-sale email: 65% open rate with 4% click rate (yup, you read that right!)
- 63,000 views on meta for a single post announcing tickets
- Tickets sold out one month before first performance
- $3 million in revenue before first performance
Point-of-Sale
Merchandise
Emails
Subject Line: Paul Mescal stuns in Tennessee Williams’ masterpiece
Subject Line: Give the gift of audacious art
CD: Luis Farfan
Designer: Kim Lum
Photo Credit: Marc Brenner