BAM Next Wave Festival 2024
40 years of experimental performance
Problem:
How do you make a 40-year-old event feel fresh while still honoring the creative history that took decades to build? That’s the challenge of promoting BAM’s annual Next Wave Festival, a months-long showcase of diverse art from around the world.
Solution:
Create a unique tone of voice for the sub-brand that feels bold and disruptive, shows confidence, and encourages people to get involved—in the spirit of the product itself.
We are elusive creative trailblazers—rough around the edges, unafraid of challenging work, and above all else, impossible to rigidly define.
Results:
- Average 7x ROI on Meta ads
- 52% email open rate
- 40,000+ tickets sold over 6 months
- $3 million+ revenue
Social Ads
Video
Out of Home
Merch
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