Copywriter | Creative
Work
About Resume
Brooklyn, NY Contact
BAM Next Wave Festival 2024
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Refreshing an icon of fearless creativity
Problem:
How do you make an event that’s been around for 40 years feel new while leveraging a creative legacy that took decades to build? That’s the challenge of selling BAM’s annual Next Wave Festival, a months-long program of genre-spanning art from all over the world.
Solution:
Implement a sub-brand specific tone of voice that evokes disruption, implies authority, and invites active participation, mirroring the collaborative spirit of the product itself.
We are elusive creative trailblazers—rough around the edges, unafraid of challenging work, and above all else, impossible to rigidly define.
Results:
How do you make an event that’s been around for 40 years feel new while leveraging a creative legacy that took decades to build? That’s the challenge of selling BAM’s annual Next Wave Festival, a months-long program of genre-spanning art from all over the world.
Solution:
Implement a sub-brand specific tone of voice that evokes disruption, implies authority, and invites active participation, mirroring the collaborative spirit of the product itself.
We are elusive creative trailblazers—rough around the edges, unafraid of challenging work, and above all else, impossible to rigidly define.
Results:
- Average 7x ROI on Meta ads
- 52% email open rate
- 40,000+ tickets sold over 6 months
- $3 million+ revenue
Social Ads:
Emails:
Out-of-Home:
CD: Luis Farfan
Designers: Kim Lum & Kayla Battle
Video editor: Joey Barglowski