BAM Galas: 2023 & 2024
Cutting through the spring gala season
Problem:
Spring is king when it comes to fundraising. Each year, BAM sets out to host a one of a kind gala in our space complete with fine food, some celebs, and a whole lot of rich people.
But this is New York, people! You can’t throw a rock without hitting a major donor. And with so much competition, the BAM brand needs to be distilled down into its purest, most fundable form.
Solution:
BAM has one priceless advantage: we are Brooklyn—it’s clear in everything we do. And by leveraging the cultural identity of the burrough, we’re able to differentiate ourselves simply by not being Manhattan. This gives us a competitive edge for donors trying to use philanthropy to expand their influence.
Results:
All events sold out, exceeding funding goals, and earned press coverage. Celeb attendies included Ethan Hawke, Spike Lee, David Byrne, St. Vincent, Solange Knowles.
Spring is king when it comes to fundraising. Each year, BAM sets out to host a one of a kind gala in our space complete with fine food, some celebs, and a whole lot of rich people.
But this is New York, people! You can’t throw a rock without hitting a major donor. And with so much competition, the BAM brand needs to be distilled down into its purest, most fundable form.
Solution:
BAM has one priceless advantage: we are Brooklyn—it’s clear in everything we do. And by leveraging the cultural identity of the burrough, we’re able to differentiate ourselves simply by not being Manhattan. This gives us a competitive edge for donors trying to use philanthropy to expand their influence.
Results:
All events sold out, exceeding funding goals, and earned press coverage. Celeb attendies included Ethan Hawke, Spike Lee, David Byrne, St. Vincent, Solange Knowles.
Points of Sale
