Ethan Cohen

Portfolio About Resume

Brooklyn, NY ethanrileycohen@gmail.com





Work Experience


(BAM) Brooklyn Academy of Music
Copywriter (March 2023 - present)


  • Work alongside a full-service design team and directly under the Chief Creative Brand Officer to steward high-level brand voice for the strategic creation of marketing and fundraising assets
  • Conceive and create conversion-driven copy across web, social, email, video, and print channels, facilitating millions of dollars in ticket sales per year
  • Draft impactful institutional fundraising emails, reaching an average of 100k people, bringing in over $3 million in major gifts, individual donations, and corporate sponsorships per year
  • Develop engagement-driven posts for Instagram, Facebook, and Twitter, reaching 500k combined followers with an average ROI of 6.7x across Meta platforms


(BAM) Brooklyn Academy of Music
Marketing Operations Coordinator (November 2021 - March 2023)
 

  • Maintained and tracked budgets of over $1 million across marketing and communications departments
  • Assisted with project management for creative-intensive 18-page bi-monthly print piece
  • Communicated with and paid vendors for high-budget photoshoots
  • Managed accounts payable and corporate credit card for the division


Gasher Press
Co-founder and Assistant Editor (November 2018 - March 2022)

  • Grew site visits by 3x year-over-year
  • Selected and edited poetry and visual art for 16 online editions, establishing a strong curatorial vision
  • Wrote conversion-driven copy for web pages and social posts in support of quarterly book releases
  • Oversaw a team of four editorial interns



Education


University of Colorado, Boulder (2015 - 2019)

  • B.A. in Creative Writing
  • Minor in Political Science
  • Summa Cum Laude honors
  • 3.9 GPA



Skills


  • Adobe Workfront, Canva, Meta Creator Studio
  • X/Twitter, Instagram, Facebook, TikTok
  • Google Analytics, Google Sheets, Google Docs, Google Slides, Microsoft Office