Copywriter | Creative
Work
About Resume
Brooklyn, NY Contact
WORK
BAM NEXT WAVE FESTIVAL 2024
Keeping a cutting-edge legacy sharp after 40 years
Video, Email, Social, OOH
Problem:
How do you make a product that’s been around for 40 years feel completely new while leveraging a creative legacy that took decades to build? That’s the challenge of selling BAM’s Next Wave Festival, a months-long program of genre-defying performance from all over the world.
Solution:
Implement a tone of voice that demands attention, evokes disruption, and invites active participation, mirroring the audacious spirit of Next Wave itself.
Results:
- TK
Meta Ads
Trailer
OOH [TK]
Emails [TK]
CD: Luis Farfan
Video Editor: Joey Barglowski
Graphics Designer: Kim Lum
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Film Series Trailer: “Be realistic, demand the impossible!” Cinema, Surrealism, Marxism at BAM
“Throwing food, throwing bombs, throwing tantrums, throwing parties, throwing Molotov cocktails...”
This introductory line from series programmer Yasmina Price served as the jumping off point for one of my favorite projects of all time. I always love having the opportunity to take a complex concept and distill down to its written essence. We wanted to capture the chaotic, messy, radically impolite qualities of these anarchic fictions and experimental oddities.
CD: Andrew Sloat
Video Editor: Joey Barglowski
Live Performance Trailer: Corps extrêmes, BAM Next Wave Festival 2023
For Rachid Ouramdane’s high-flying Corps extrêmes, the creative team sought to evoke the sense of magnitude and scale at which these athlete-artists were working. In accordance with the dance company’s vision, we produced a short trailer that is spare, ascetic, and meditative.
CD: Andrew Sloat
Video Editor: Joey Barglowski
Graphics Designer: Kaitlyn Chandler
CONCEPT WORK
MTA x Omny
A love letter to the MTA. They can have this one for free...
PRINTED MATTER
BAM Film Brochure Spreads
CD: Andrew Sloat
Designer: Kim Lum
CD: Andrew Sloat
Designer: Kayla Battle
CD: Andrew Sloat
Designer: Kayla Battle
Confluence Courier Client Acquisition Brochure
Designer: Tsinnijinnie Russell
