NYC Parks “Go Fish” Campaign
NYC has 520 miles of shoreline and several large inland lakes within its parks, yet almost no-one fishes! New Yorkers visit their parks over 500 million times per year. The sport presents a massive opportunity to deepen parks engagement, educate about conservation in NYC, and drive revenue via required licenses. Why do so few people fish, you ask? Obviously because it seems gross to actually interact with any body of water in this disgusting hellscape. Plus, the idea of doing anything outdoorsy is anathema to being a cosmopolitan city dweller. I wanted to harness our residents’ keen noses for BS and make a tongue and cheek campaign complete with radio-active looking fish.
What’s needed to get New Yorkers out? A simple, impactful call to action from the city that is actually fun and not scold-y: GO FISH NYC
